I'm a researcher with a background in psychology and clinical research, working across qualitative and quantitative methods.

My work has included survey design, ethnographic research, generative and evaluative studies, across health tech, AI, VR, digital products, and enterprise UX.

I'm interested in understanding the relationship between what people say, what they do, and what the evidence shows - and in choosing the right research approach to understand why. I care about rigorous research, good questions, and insights that are useful beyond the research report.